Learn about more ways we can help.

We can…

• Build a 5-year circulation and publishing model which includes print order projections, revenue, expense, P&L and cashflow. (We can do for existing publications or launches.) If you don’t have a roadmap, how will you know if you’re off course?

• Evaluate your subscription renewal process and refine your schedule, offers, creative, auto-renewal process. This can add significant profit to your bottom line.

• Develop an email “welcome” series to promote new email newsletter subscribers to subscribe to the magazine.

• Develop an email “win back” series to recapture expired subscribers that lapsed one year, two years, and three years ago. This is “found money” since email has so little out of pocket expense.

• Build a direct mail program utilizing highly targeted prospect names from the publishing cooperative databases such as Wiland and Epsilon, and “best practices” creative and offer for your mail package. Direct mail is still one of the most cost effective ways to add high-quality, engaged subscribers that will renew year after year.

• Review your fulfillment house contract and conduct an RFP to determine if it makes sense to move the fulfillment. This could save significant dollars in fulfillment house expense, especially if you have not gone through this process recently. We’ve achieved savings as high as 40%.

• Manage an initial audit with the post office for periodicals postage or with one of the circulation audit bureaus (AAM, BPA, CVC, VAC) and provide ongoing support.  Periodicals class will save you approximately 40% over mailing Standard A, and those savings add up very quickly with each issue you publish.

• Refine and expand your newsstand distribution to cut out unprofitable dealers and chains, and add new better-selling ones. The newsstand environment is very challenging and our expertise can mean the difference between profits and losses in this channel.